Overview

We partnered with Sika Special Steel, a Canadian international trading company headquartered in Vancouver, British Columbia, to develop and launch a strategic Google Ads Search campaign aimed at increasing brand visibility and attracting qualified B2B buyers. Sika specializes in the global sourcing and supply of stainless steel, carbon steel, galvanized steel, aluminum, copper, structural steel, industrial machinery, and other industrial products for customers across international markets. Our work included comprehensive keyword research, campaign architecture, audience targeting, ad copy creation, conversion-focused ad assets, sitelinks, callouts, structured snippets, negative keyword optimization, and ongoing search term analysis. The campaign was designed to maximize relevant search visibility while attracting high-intent commercial traffic from businesses seeking reliable industrial material suppliers. This project demonstrates our expertise in creating data-driven Google Ads campaigns for international B2B companies, helping manufacturers, suppliers, and trading businesses expand their online presence, reach qualified prospects, and generate valuable business opportunities through Google Search.